Brand Awareness and Perception
With an overcrowded marketplace, your customers are given more choices than ever
before. You must make your company stand apart through the brand you create.
A company’s brand is perhaps the single most important element of the product,
serving as a unique identifier. The MDxI research team can help your business
examine its existing brand and make recommendations on how to improve your
brand equity and loyalty. We have years of experience translating brand study data
into detailed actions for your marketing plan.

Advertising Effectiveness/Tracking
Advertising generally focuses on four areas: Creating awareness, aiding
comprehension, developing conviction and encouraging ordering/purchasing.
Our research team can assist you in measuring the returns in each of these areas
through both qualitative and quantitative research. Whether relying on our recognition
and recall research, opinion tests or attitude and usage analysis, companies have
turned to MDxI for valid and reliable effectiveness measurements.  

Market/Company/Product Profiles
Before entering into a new market, it's best to know the environment. MDxI's secondary
research offerings can show you who the key competitors will be, and profile each of these
competitors as well as profile their offerings. You will understand the market share, and
what drives customers to (and away from) these products.

Longitudinal Studies/Customer Satisfaction/Loyalty
MDxI's customer satisfaction research encompasses the entire customer experience,
looking at interaction satisfaction, as well as other aspects and drivers of your
customers' satisfaction and loyalty. Leveraging an understanding of your customers'
needs and the action elements driving your customers’ satisfaction, we help you
establish, solidify and maintain positive customer relationships, as well as build
repeat business volume.

Customer/Market Segmentation
The MDxI approach to customer segmentation relies on two valuable pieces
of customer information: attitudes and values/beliefs. Contrary to standard customer
segmentation that relies solely on attitudinal information about customers, adding
customers’ values and beliefs allows us to better predict customers’ behavior.   

Microeconomic Profiling/Procedure/Technology Workflow - Time and Motion
How are your products used in the real world? Do your customers develop their own set
of instructions? How long does it take to perform the various tasks associated with
your products? MDxI Time and Motion studies will show you an average "day in the life" of
your customers and end-users, allowing for improvements to your designs and product offerings.

Proprietary Panel Development
Our work in the biotech industry has allowed us to build a formidable database of industry
professionals, from which we can build panels for focus groups, interviews, and other market tests.
We maintain databases of clinical laboratory professionals and research scientists, catalogued
by their scientific societies, and updated regularly. This database spans over a dozen countries.
We also maintain a directly validated database containing every hospital in the continental US,
with contact information for department heads and laboratory personnel, as well as standard
information such as the number of beds in each. Additionally, we maintain a database of CLIA
certified physician's offices in the US.

Reimbursement/Healthcare System Profiling
Are you looking to get reimbursement from the public health system of a specific country? Are you
interested in understanding the health system of a country before introducing a product there?
MDxI regularly conducts studies in ex-US countries, speaking to thought leaders and decision
makers on the latest changes to their public and private health systems.